About Meridian

We are Rustam and Daria — a husband-and-wife team combining world-class engineering with pharmaceutical industry expertise. We started Meridian because we kept seeing the same gap: health and wellness brands with great products but no access to the technology and market intelligence that could transform their business.

We work differently from agencies. You talk to us, not account managers. Every analysis is original research, not recycled templates. And we only take on work where we believe we can deliver genuine, measurable impact.

Rustam Musin

Rustam Musin

Technology & Engineering

  • 2x ICPC World Finalist — placed 60th and 79th globally out of 50,000+ teams
  • 40+ competitive programming awards across international championships
  • JetBrains — built developer tools used by 50,000+ Ktor projects and 10,000+ IntelliJ IDEA developers
  • XTX Markets — designed systems controlling 500,000+ trading strategies at a firm with £2B+ annual revenue and £835M profit
  • Conference speaker — presented at events with 270,000+ combined attendees (Geekle AI Summit, C# Corner, UXDX, DSC MENA)
  • AI expertise — built multilingual podcast localization system using GPT-4 and Whisper
  • Endorsed by the VP of Product at JetBrains and the Co-Founder of NEAR Protocol ($2.8B)
Daria Kostina

Daria Kostina

Pharma & Market Intelligence

  • Rhythm Pharmaceuticals (NASDAQ: RYTM, $6B) — Russian Coordination Associate Director, managing international market entry for rare disease treatments
  • Organon (MSD/Merck women's health) — product marketing for one of the world's leading women's health companies
  • Kept (formerly KPMG Russia) — pharmaceutical deal strategy consulting at a Big 4 firm
  • Petrovax Pharm — brand management for Russia's leading vaccine manufacturer
  • Financial University — 5.0/5.0 GPA (twice), published 15+ academic papers, BCG case competition top 3%
  • Anglia Ruskin University — Postgraduate in Accounting & Finance, 100% scholarship
  • Bloomberg Market Concept certified

Together, we bridge the gap between what health brands need and what technology can deliver. Whether it's building an AI recommendation engine, mapping the regulatory landscape for international expansion, or optimizing your conversion funnel — we bring the depth that generalist agencies cannot.

Let's talk about your brand